YouTube is the largest online video sharing website. Many people may think that YouTube is just a resource for personal video viewing, but it can also be a powerful tool for business. With over 1.8 billion users per month, according to Business Insider, the site can help expose businesses to potential customers, communicate with existing customers and even serve as an internal communication channel. While benefits of having youtube channel know no bounds, we are here to discuss the top 5 reasons:
We have already said that YouTube is largest video-sharing website, YouTube also doubles as one the largest search engines on the internet. As video contents are getting more and more popular all over the world, billions of people are searching on different topics on YouTube just like they do it on Google, Bing and yahoo! If your business has a product to market, adding an informative and entertaining video to YouTube can quickly get your merchandise in front of hundreds of millions of potential customers. If the company has a service to offer, you can use YouTube as a place to speak about the service, establish yourself and the company as an expert and provide ways for potential clients to contact you. In addition, YouTube’s integration of Google Adsense advertising allows you to market through more traditional pay-per-click advertising.
2. Customer Communication
YouTube provides an array of channels for businesses to communicate with customers and prospects. In addition to directly communicating through posted videos, you can interact with customers using YouTube’s comment functionality. After watching your videos, customers may leave comments asking questions or seeking advice; a reply comment provides an opportunity to promote the business or provide highly visible customer service. YouTube also offers a private messaging function that allows you to communicate directly with individual customers.
3. Simple and free solution
Creating a YouTube account is completely free. Like most social networks, YouTube is a great way to advertise. In fact, it’s like free publicity! That’s not all! Making videos is easier than you think! Without having expert equipment, you are still able to film a professional-looking video. With a camera, or even a phone, shoot daily funny moments, tutorials, answer frequently asked questions or create advertisements that highlight your products or services.
4. Internal Communication
Because YouTube provides a convenient and easy-to-use video hosting service, it can serve as an inexpensive way to post instructional videos, announcements and other internal communications. Videos allow you to demonstrate important concepts and product functions in much more detail than printed or verbal media, so hosted videos can serve as training resources for employees who may not have access to a live trainer. In addition, business owners can use videos hosted on YouTube to make announcements or presentations with a more personal feel than conference calls.
5. Adds value to your marketing strategy
When you create a business, you also set up your marketing strategy. Hope you have thought about the benefits of web marketing! Social networks and websites are, as mentioned before, an excellent way to make themselves known. Here are some advantages of creating a YouTube account for your business:
- Free advertising
- Increases visibility
- Ability to be creative
Posting videos on YouTube is one thing and getting views is another. You will see there are so many YouTube channels that has lots of quality videos, but not getting enough views. Which means, only creating a channel and posting videos is not enough, you should know how to reach the potential audiences! Even if you get significant views, you should still learn how to get more views but how to convert video views into business sales. That’s why you need to have proper understanding of YouTube Marketing. GEEKY Training has arranged a total YouTube Marketing training course. Here you will learn how to create better video marketing campaigns, avoid challenges in using video marketing and implement simple principles to maximize results. This is great for anybody who has a direct online business, entrepreneurs who want to make the most of online videos for branding and sales, advertising and marketing folks who want to deliver ROI and value for their clients.