Integrated Marketing Communication for Bangladeshi Professionals

About the Course

This highly hands-on daylong course is designed to provide an effective learning experience keeping the unique context of Bangladesh in mind. Oftentimes Bangladeshi brands lack a coherent voice across channels mainly due to poor integrated planning process. This course aims at teaching the participants the strategic and practical angles of integrated marketing communications along with several hands-on activities to enhance the learning experience.

Special Features

Certification of Completion

3 month’s free mentorship

Standard class environment

Food and other facilities

Suitable for

Students with marketing major
Entry-level brand/marketing/sales professionals
Top-level executives looking for an integrated understanding of how the marketing communication function should work.

Course Curriculum

Module 1	IMC Overview
Module 2	IMC Strategic Planning Process
Module 3	Selection of a Product/Service
Module 4	Traditional Broadcast Media/ATL
Module 5	The New Media/Digital

Module 6	IMC Development Camp 1
Module 7	Personal Selling, Sales Promotion
Module 8	Experiential Marketing/BTL
Module 9	IMC Development Camp 2
Module 10	How to Hire and Communicate with a MarCom Agency
Module 11	Overall Feedback and Course Wrap-up

Course Details

Total Duration: 8 Hours

Number of Sessions: 1

Duration Per sessions: 8 Hours

Practice Session: 1 Hour

Course Fee

7,000 BDT

Venue

GEEKY Social Ltd.
Level #5, House: 62,
Road: 3, Block: B
Niketon, Gulshan-1, Dhaka 1212
Google map link: https://goo.gl/KWNSgB

*Course Entry Prerequisite

At least a beginners’ understanding of the marketing principles is required to enter this course.

*Mandatory

Active participation during the course lectures and activities; properly functioning laptop.

Upcoming Class Schedule

Class	Date	Duration	Time
Class 1	Friday, March 08, 2019	8 hours	10 am – 6 pm

*Last date for registration: 5 March, 2019

**10% Discount available till 28 February, 2019