Dynamic products ads or DPA can be the main weapon for your e-commerce business to generate more sales. Digital Advertising is getting smarter every day and DPA is one of smart Digital ad examples.
Dynamic products ads are a feature within the Google AdWords display network or Facebook Ad manager that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites. So, after knowing what is DPA you might be asking that so, how it will help my business to get more sales, right? Well suppose, one of your customer comes to your website with an intention to buy something, the customer browses your website and checking the customers desired product while doing that customer thought “okay leave it maybe I will buy it after few days” or maybe the customer got a phone call and leaves your site without buying while talking. There you go a sale for you is missed, right? Well no, if you have the DPA running the customer will see the same ads along with other related products wherever the customer browses for Google or for Facebook the customer will see same product ad from your page on their newsfeed. Cool isn’t it? Dynamic Product ads allow you to do the following:
- Promote all of your products with unique creative without having to configure each individual ad.
- Set up your campaigns once and continually reach people with the right product at the right time.
- Reach people with ads on any device they use.
- Show people ads for products they are interested in to increase their likelihood to purchase.
Oh, I almost forgot with DPA you can up & cross sale as well.
Advertisers have reported incredible results, even in Bangladesh. Leading e-Commerce’s are pretty happy with DPA. Why let any of your users go away without buying any product or services from your site Grab them with DPA.
But unlike other ads on Facebook or Google DPA ads are kind of tricky and you need to master so many things before you can start with DPA. To know more join the DPA Course – Dynamic Product Ads: The Game changer for your business at Geeky Training.
For more details, click on the link below –